A Real Estate Agency space, not only a workplace, but a social hub that is a physical representation of the brand - a symbol of high-end market positioning. A balance of function and form is considered in accommodating maximum capacity in ultimate comfort. Motif and colouring reflect a sense of restrained extravagance, perhaps an oxymoron, but an important consideration to effectively tell the brand story throughout and achieve balance between luxury and comfort.
The Rubinstein Group, Queen Street
Interior Design Excellence Awards 2020 Workplace Under 1000sqm
The locale, in a particularly exclusive retail strip of Sydney’s Eastern suburbs, lent itself to an approach similar to that of a luxury retail store. The material selection was key to this, a distilled palette repeated in different orders and to varying degrees in all spaces. Light terrazzo and polished venetian plaster, aged brass, honed reconstituted stone laminate and washed linen.
It moves away from many of the typical processes of a workplace design, taking on an approach more akin to retail or hospitality design, where story-telling is central. What was imperative was that this not be viewed as an office, but rather, unashamedly, a luxury brand. A luxury brand that sells houses.
Spaces tell an abstracted story through the use of motifs. Abstract sculptures of ‘deconstructed buildings’ are incorporated via a collection of arches, cut outs and stacked elements, a subtle bow to the industry. The motifs are repeated within joinery elements throughout, commencing within the shopfront expression, establishing a visual language that traces its way through all spaces and manifests the agency itself.
